Is a $100 CPA normal for a $38 coffee product during the first week of Meta ads?

Hey everyone, I’m currently testing Meta ads for a specialty coffee brand and wanted to get some feedback from people who have experience in the coffee niche or DTC food products. Here’s the situation: • Product price: $38 (coffee bundle) • Current CPA: around $100 • Pixel age: about 7 days • Daily budget: around $50 • CTR: ~3–4% • CPC: around $0.80–$1 • Getting some add-to-carts but conversions are still inconsistent. So far I’ve had a few sales but the CPA is obviously too high to be sustainab

• Is a $100 CPA normal for a $38 coffee product during the first week of Meta ads?
  r/ecommerce

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