worth-knowing
tools & workflows
2 sources
CTR is 7%, hook rate 30%, but purchase conversion is 0.1%. How can I stop Meta from sending curious audience and attract actual buyers?
What happened
Multiple sources are reporting: CTR is 7%, hook rate 30%, but purchase conversion is 0.1%. How can I stop Meta from sending curious audience and attract actual buyers?.
Business impact
Covered by r/ecommerce, r/woocommerce. The story is gaining traction and may require attention.
Sources
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